Delna Shroff, who comes from a family of engineers, was stubborn about the fact that she did not want to be one. She started her journey in advertising five years ago. ‘Dil mein always kuch-kuch hota hai,’ she says, as her eyes reflect her love for advertising. This embarked her transition into the creative world and since then, she has worked with brands like Rotimatic, IDBI Federal Life Insurance, Future Group’s Ezone.
Whether it’s banner copies or full-fledged campaigns, she thinks, being passionately Parsi guarantees that her writing always comes from the heart. She stepped into this mad universe by interning with L&K Saatchi & Saatchi and now she is the Creative Supervisor of Copy at the agency.
Speaking about her favourite campaign, she said, “Axis Active Fitness Band will always be close to my heart, despite delving into the one topic that’s farthest from it – fitness.”