It wasn’t always just photography though. He completed his 3 year diploma in Fashion Design from Wigan & Leigh College in Mumbai, in 2006. As his (late) father Captain Kurush D Vimadalal was a senior pilot in Jet Airways, Porus was encouraged to go on and acquire a commercial pilot license. However, fundamentally a very creative person, he wasn’t satisfied. Deciding in 2011 to give up aviation and to follow something his heart truly wanted; Porus chose fashion photography. He completed a 1 year diploma in studying digital photography at VanArts, in Vancouver Canada 2011-2012.
“I don’t think a “pretty” picture makes for a great picture. I am more interested to evoke a sense of appeal in the viewer, through my pictures.” – His style is organic and minimal, juxtaposed with a tint of drama, natural lighting being his favourite to shoot with. He emphatically states how an excess of retouching is an absolute no-no. “Natural flaws are beautiful, correcting colours and very obvious details which could deter the desired impact of a picture are fine, but one needs to know where to draw the line” he says.
With 3 qualifications under his belt, Porus is yet raring to go. “I am interested in motion. I think I might venture into shooting video later on in the future’.
Porus’s work can be seen on www.porusvimadalal.com or www.facebook.com/porusvimadalalphotography
Photo updates on his daily life and inspiration can be followed on Instagram: http://instagram.com/porus_v#