Category: Fashion

Ashdeen’s latest collection is called ‘The Birth of Venus’ Article by Surbhi Shah | New Indian Exprss Designer Ashdeen Lilaowala recently celebrated a milestone of 10 years as a Parsi Gara revivalist. We talk to Ashdeen about his journey in the fashion industry, his tribute to his decade’s work in the form of a picture… Continue reading More than a designer, I see myself as a keeper of stories,’ says Ashdeen Lilaowala on completing a decade

Ashdeen is bringing the Parsi Gara experience to London for the first time in collaboration with Aashni + Co. The exhibition, which opens today, will feature our signature pieces like this French Rose sari as seen on the lovely Rohiny Belani. It has been meticulously hand-embroidered using French knots which are an important part of… Continue reading Ashdeen Brings the Parsi Gara Experience to London

A new photo exhibition that begins tomorrow tells the inspiring stories of 13 non-Instagram influencers and the Parsi Garas they wore Article by Shweta Shiware | Mid-Day Based in New Delhi, sisters Dr Niloufer Shroff, Rukshana Shroff and Dr Shernaz Cama run the UNESCO Parzor Foundation that works toward preserving Zoroastrian community and culture. “Famously… Continue reading Threads: A Decade Of Ashdeen: 13 Indian women and the Parsi Garas they wore

Persian excellence takes centre stage as Ashdeen and Good Earth come together for a one-of-a-kind limited-edition capsule collection that takes inspiration from Persia’s famous seven-coloured decorative tiles. Known for his ground-breaking work in reviving Parsi Gara work and giving his cultural heritage a public platform through his self-titled label, Ashdeen’s new collaboration with Good Earth… Continue reading Ashdeen Lillaowala On Keeping Traditional Crafts Alive

At his Mumbai store launch, designer Ashdeen Lilaowala talks of the Parsi gara’s evolving fanbase This year, Ashdeen Z. Lilaowala, founder of label ASHDEEN, marks a decade of working with the traditional Parsi gara. The designer’s brand new store in Mumbai’s Colaba neighbourhood marks this event and reboots the city’s historical relationship with its vibrant… Continue reading Ashdeen’s New Garden of Gara

Lilaowala started playing with different motifs and embroidery techniques, and began to use them in contemporary ways in fabrics like chiffon and nets too. For example, his leitmotif is the crane motif, which is drawn from Chinese narratives and not Persia. Highlights The Gara (garo) is a Gujarati word for sari. Article by  Namrata Zakaria… Continue reading Ashdeen Lilaowala doesn’t want to replicate traditional Parsi garas, but offer a modern, contemporary take

Ashdeen  Lilaowala is best known for his research and revival work on the Parsi Gara. A craft bequeathed upon us by the Zoroastrian community, discovered during the 19th century period of India-China trade. To understand the history and cultural depth of this intricately precious embroidery, Ashdeen spent the early years of his career travelling across… Continue reading Ashdeen Lilaowala On His Homecoming, Preserving Zorastrian Culture And The Demand For Gara Beyond The community

Ashdeen is textile designer Ashdeen Lilaowala’s first store in Mumbai, its racks filled with hand-embroidered clothing inspired by the traditional Parsi Gara.  Article By Nicole Newby | Architectural Digest India Talib Chitalwala After setting up a successful flagship store in New Delhi, textile designer and “Bombay boy” Ashdeen Lilaowala has brought his exquisite Parsi Gara… Continue reading This new Colaba boutique is as exquisite as the Parsi Gara saris on display