Category: Fashion

Ashdeen Lilaowala is bridging centuries of craftsmanship with contemporary style and making slow, meaningful fashion relevant again. By Alfea Jamal | Travel+Leisure Asia Photo Credit: Ashdeen Lilaowala Delicate, detailed, and deeply symbolic, Parsi Gara embroidery is more than just a textile tradition—it’s a visual language that tells stories of migration, memory, and meaning. Leading its… Continue reading Designer Ashdeen Lilaowala On Reviving Parsi Gara, A Timeless Indian Textile Tradition

The designer’s new edit, Fragments of Time, is replete with the famed Parsi Gara embroidery depicted in modern silhouettes Ashdeen’s new collection Fragments of Time Article by Sharmistha Ghosal | Indulge Express Known for his single-minded dedication to promote Parsi Gara embroidery, designer Ashdeen Lilaowala has ensured that the craft is constantly in the limelight.… Continue reading Designer Ashdeen Lilaowala’s latest collection displays the best of Indian craft

Ashdeen’s latest collection is called ‘The Birth of Venus’ Article by Surbhi Shah | New Indian Exprss Designer Ashdeen Lilaowala recently celebrated a milestone of 10 years as a Parsi Gara revivalist. We talk to Ashdeen about his journey in the fashion industry, his tribute to his decade’s work in the form of a picture… Continue reading More than a designer, I see myself as a keeper of stories,’ says Ashdeen Lilaowala on completing a decade

Ashdeen is bringing the Parsi Gara experience to London for the first time in collaboration with Aashni + Co. The exhibition, which opens today, will feature our signature pieces like this French Rose sari as seen on the lovely Rohiny Belani. It has been meticulously hand-embroidered using French knots which are an important part of… Continue reading Ashdeen Brings the Parsi Gara Experience to London

A new photo exhibition that begins tomorrow tells the inspiring stories of 13 non-Instagram influencers and the Parsi Garas they wore Article by Shweta Shiware | Mid-Day Based in New Delhi, sisters Dr Niloufer Shroff, Rukshana Shroff and Dr Shernaz Cama run the UNESCO Parzor Foundation that works toward preserving Zoroastrian community and culture. “Famously… Continue reading Threads: A Decade Of Ashdeen: 13 Indian women and the Parsi Garas they wore

Persian excellence takes centre stage as Ashdeen and Good Earth come together for a one-of-a-kind limited-edition capsule collection that takes inspiration from Persia’s famous seven-coloured decorative tiles. Known for his ground-breaking work in reviving Parsi Gara work and giving his cultural heritage a public platform through his self-titled label, Ashdeen’s new collaboration with Good Earth… Continue reading Ashdeen Lillaowala On Keeping Traditional Crafts Alive