‘Jiyo Parsi’ – the Government of India’s undertaking which supports our community’s efforts in arresting the declining Parsi population and aid in its increase – kicked off its latest Campaign titled ‘Jiyo Parsi – CARE Movement’. Having tasted a fair amount of success in its previous two campaigns, the new campaign is based on a well-thought out and inclusive guideline, which employs a holistic approach to solve the community’s increasingly threatening demographic challenge, while simultaneously proving beneficial to the whole family, especially the seniors, which form a good percentage of the population.
Article published in the Parsi Times
It is a known fact that the young and the old of a community grow up more balanced in a joint family. If children to grow with an older generation of the same culture, then inter-generational care is a great possibility in terms of comparatively more secure care-giving. Jiyo Parsi’s plan to support this ideology would give a solid purpose to the old who have retired and have time on their hands and would like to share their experience. And again, raising children is a huge responsibility and expensive – it is important to have good facilities and care-givers. Hence Jiyo Parsi’s ‘Care’ Campaign bridges this gap creating a win-win situation at both ends.
Over the past couple of years, the Jiyo Parsi campaigns have been increasingly assertive and effective in persuading families to grow in size and reassure them of their support. Concludes Cama, “It’s not easy to raise a child, but the best things in life never are. A child is a lifelong commitment but without a child’s laughter, the house doesn’t become a home. And this is where Jiyo Parsi comes in and helps you through it every step of the way!”
Launched in 2013, Jiyo Parsi is a Government Of India undertaking aimed at arresting the declining Parsi population. It provide counselling and medical treatment to married Parsi couples and has so far aided in adding 172 babies to the community count over the past five years – thanks to financial assistance for medical treatment under standard medical protocol, along with outreach programmes conducted to generate awareness at various levels, with help from Parzor Foundation, Bombay Parsi Punchayet and local Anjumans across India.