There’s something about Parsis

Hindi films that churn the box-office mill have never been known to be kind to the diversity of the country’s culture. Without losing much sweat you will find the money-minting Gujarati, the loud-mouthed Punjabi, the bookish Bengali, the drunken Christian, the nasal accented ‘south Indian’, the Nepalese ‘bahadur’. Article by Usri Basistha | Tehelka And… Continue reading There’s something about Parsis

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House of Fire: Can India’s Parsis survive their own success?

Fali Madon was looking for a bride. A boyish twenty-seven-year-old with twin passions for physical fitness and expensive cars, Fali was the chief priest of a Parsi fire temple in the Colaba district of Mumbai. For six years he’d been searching for a wife from within his tiny, tight-knit community — the Parsis, Indian practitioners… Continue reading House of Fire: Can India’s Parsis survive their own success?

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Parsi Mumbai: The Legacy of Zoroastrianism in India’s Urban Fabric

An Iranian visitor can’t help but notice the Zoroastrian symbols that dominate old Mumbai. In the historic Fort District toward the southern end of this metropolis of twenty million souls, Zoroastrian monuments take center place at intersections and crossroads, while small signs warning “Entrance for Parsi Irani Zoroastrians Only” pop up here and there, hinting… Continue reading Parsi Mumbai: The Legacy of Zoroastrianism in India’s Urban Fabric

Provoking the Parsi to procreate: Why I am rooting for Sam Balsara’s ad campaign

In the early 1970s, one of the oil majors – I forget which one – ran an outdoor campaign with a headline that screamed, “Save that drop of oil – or walk to your destination 20 years from now.” Article By Anant Rangaswami | Firstpost It’s over 50 years since I saw that message, and… Continue reading Provoking the Parsi to procreate: Why I am rooting for Sam Balsara’s ad campaign

Nat Geo Parsi: Rahul Da Cunha

And so I’m sitting in Albless Baug at a Navjote — (for the unintiated, that’s the Parsi thread ceremony to initiate little Perizaads and Khushrus into Zoroastrianism). In this case, my hearty, sonically over-challenged neighbour Tempton’s grand daughter is entering the faith. Article by Rahul Da Cunha | MidDay Albless Baug, nestled in the heart… Continue reading Nat Geo Parsi: Rahul Da Cunha

A sense of belonging: We must recognise the contributions of our minorities

KARACHI: The Parsi community in Karachi has always been small, but it has gifted an unmistakable legacy to the city. They have left their mark on the metropolis, especially in its older parts, with their contributions ranging from education, with formidable establishments such as Mama Parsi Girls Secondary School, BVS Parsi School and NED University,… Continue reading A sense of belonging: We must recognise the contributions of our minorities

Voices of Reason: The Jiyo Parsi Ad Campaign

A week ago, the Jiyo Parsi Scheme administered by PARZOR and set up by the Government of India launched an advertising campaign. The campaign and the advertisements went viral and have incited a variety of opinions. While most opinions have been extremely positive, there have been a very few voices that have used the campaign… Continue reading Voices of Reason: The Jiyo Parsi Ad Campaign

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