Category: Fashion

Our dear friend Adil Mistry points us to the launch of a new fragrance labelled Avestan Georgia Murray at Refinery 29 writes… The upcoming launch, Avestan, is named for the sacred Eastern Iranian language known only from its use in Zoroastrian scripture, religious texts ascribed to one of the world’s oldest faiths. There will be… Continue reading Avestan A new Fragrance Line

If there is one piece of our daily attire that has practically disappeared in the last century, it is headgear. And nowhere is it more noticeable, than the Parsis. Every single picture of Parsis right up to the early 1950’s saw the men with headgear. Mostly the paghdi or pheta adorned the crown of every… Continue reading Parsi Paghdis and Phetas: Armin Pooniwalla

In his debut trunk show in United States, Ashdeen Lilaowala brings his collection to New York and Los Angeles this June. Good friend of Parsi Khabar and a brilliant textile designer and entrepreneur, Ashdeen’s work has found acclaim in India and all over the world. Ashdeen will be embarking on his USA tour with a… Continue reading Ashdeen Brings Creations to New York and Los Angeles

Chinese Roots And Silk Routes “People tend to forget that it is not just a craft, but also a visual identifier of the Zoroastrian community and its achievements,” says Ashdeen Z. Lilaowala of eponymous label Ashdeen, who has been working for over a decade to contemporise the Parsi gara. Article by Tina Dastur | VERVE… Continue reading Discover The Chinese Roots Of This Traditional Parsi Embroidery

GetNatty, a young Gujarat-based platform for designers with original creations, to hop on the digital wagon An exhibition is nothing less than a congregation of artists, and the pride you associate with wearing something bought from one is nothing short of feeling like you are sporting a work of art. The ordeal of shoving, nudging… Continue reading Kaizad Hansotia Co-Founder of GetNatty Provides Platform for Indian Fashion Designers

Textile designer Ashdeen Lilaowala has adapted the traditional Parsi gara in a contemporary style. Ashdeen Lilaowala’s collection of saris, lehengas and blouses usually have customers admiring the resplendent embroidery they boast. This is no ordinary style, though. It is of the traditional Parsi gara, which Ashdeen has spent a decade researching. “Parsi gara embroidery started… Continue reading Intricate embroidery: Ashdeen Lilaowala’s new Parsi traditional wear series

After the interest generated by #100SareePact, three women set up The Registry of Sarees to focus on Indian weaves and help set up looms Kausalya Satyakumar, Apoorva Sadanand and Ally Matthan share a passion for indigenous techniques of weaving, embroidery and everything that goes into Indian textiles. All through 2015, they observed the enthusiasm created… Continue reading Go beyond wearing a sari