The incredible history of the traditional Parsi Gara sari

The timeless elegance of a traditional Parsi Gara is undeniable. Embroidered to life with photorealistic precision, the Gara sari is a unique member in the exhaustive variety of crafts found in the country. Predominantly worn by the Parsi community during weddings and special occasions, the exquisite Gara sari deserves not to be stashed away just… Continue reading The incredible history of the traditional Parsi Gara sari

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Ashdeen Lilaowala: The ‘gara’ goes mod

Traditional Parsi embroidery finds contemporary expression with fresh motifs and colours while retaining its multicultural roots in the hands of textile designer Ashdeen Z. Lilaowala Ashdeen Z. Lilaowala at his flagship store in Delhi. Photo: Priyanka Parashar/Mint Article by Sohini Dey For his most recent collection Vintage Tales, textile designer Ashdeen Z. Lilaowala has taken… Continue reading Ashdeen Lilaowala: The ‘gara’ goes mod

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From Zarathustra to British Aristocracy: The Paisley of Persia

Resembling a teardrop, fashion’s famed Paisley motif earned its western name from the Scottish town of Paisley, a center for textiles where paisley designs were produced. The distinctive almond-shaped pattern has had a long and varied history involving luxurious Scottish shawls, sumptuous couture and the swinging sixties. But its Iranian origin is one of the… Continue reading From Zarathustra to British Aristocracy: The Paisley of Persia

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Parsi Gara: Using History For a New Story

How Ashdeen Lilaowala keeps traditional oriental embroidery craft distinct without adapting to the millennial culture Seated in the plush, spacious, newly launched store of textile designer and author Ashdeen Lilaowala, one can’t help but notice how this space like his oeuvre of work is an amalgamation of influences. Article by Chirag Mohanty Samal |The Voice… Continue reading Parsi Gara: Using History For a New Story

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Nishka Lulla launches the newest e-commerce fashion portal GetNatty.com

9th May 2018, Mumbai: If dressing up is something you love, it’s time to check out the recently launched fashion platform, GetNatty.com .  This e-commerce portal houses India’s most talented, upcoming fashion designers and caters to style savvy shoppers. GetNatty.com is an address that showcases, discovers and sells fashion forward clothing and accessories that have… Continue reading Nishka Lulla launches the newest e-commerce fashion portal GetNatty.com

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