Category: Fashion

Custom-made garments, whether couture or everyday outfits, are a significant part of our dressmaking heritage. Verve scouts around for Mumbai-based tailors and boutiques that specialise in the art of bespoke clothing and make it a seamless experience Gulshan Kolah When I first visit her house I am surprised by the scale of her enterprise. I… Continue reading Made To Order: Gulshan Kolah

The timeless elegance of a traditional Parsi Gara is undeniable. Embroidered to life with photorealistic precision, the Gara sari is a unique member in the exhaustive variety of crafts found in the country. Predominantly worn by the Parsi community during weddings and special occasions, the exquisite Gara sari deserves not to be stashed away just… Continue reading The incredible history of the traditional Parsi Gara sari

Traditional Parsi embroidery finds contemporary expression with fresh motifs and colours while retaining its multicultural roots in the hands of textile designer Ashdeen Z. Lilaowala Ashdeen Z. Lilaowala at his flagship store in Delhi. Photo: Priyanka Parashar/Mint Article by Sohini Dey For his most recent collection Vintage Tales, textile designer Ashdeen Z. Lilaowala has taken… Continue reading Ashdeen Lilaowala: The ‘gara’ goes mod

Resembling a teardrop, fashion’s famed Paisley motif earned its western name from the Scottish town of Paisley, a center for textiles where paisley designs were produced. The distinctive almond-shaped pattern has had a long and varied history involving luxurious Scottish shawls, sumptuous couture and the swinging sixties. But its Iranian origin is one of the… Continue reading From Zarathustra to British Aristocracy: The Paisley of Persia

How Ashdeen Lilaowala keeps traditional oriental embroidery craft distinct without adapting to the millennial culture Seated in the plush, spacious, newly launched store of textile designer and author Ashdeen Lilaowala, one can’t help but notice how this space like his oeuvre of work is an amalgamation of influences. Article by Chirag Mohanty Samal |The Voice… Continue reading Parsi Gara: Using History For a New Story

What: Vintage Tales by Ashdeen Where: 85 Lansdowne, 85B Sarat Bose Road When: September 7 and 8; 11am-7.30pm Ashdeen Z. Lilaowala travelled back to the decade-old “studio culture” among the Parsis to bring to life Vintage Tales, the festive line that he is getting to Calcutta. The designer chatted with t2 ahead of his showing… Continue reading Tales of yore retold with parsi embroidery

If you try to picture Rabindranath Tagore – especially if you are a fan of the bard and his literary works and remembered his recent birth anniversary – you will visualise his trademark silver beard and a kurta that almost touches the ground. However, fasion experts say that the poet was not just prolific with… Continue reading How the Parsi sari was adapted into Bengali culture

9th May 2018, Mumbai: If dressing up is something you love, it’s time to check out the recently launched fashion platform, GetNatty.com .  This e-commerce portal houses India’s most talented, upcoming fashion designers and caters to style savvy shoppers. GetNatty.com is an address that showcases, discovers and sells fashion forward clothing and accessories that have… Continue reading Nishka Lulla launches the newest e-commerce fashion portal GetNatty.com

Our dear friend Adil Mistry points us to the launch of a new fragrance labelled Avestan Georgia Murray at Refinery 29 writes… The upcoming launch, Avestan, is named for the sacred Eastern Iranian language known only from its use in Zoroastrian scripture, religious texts ascribed to one of the world’s oldest faiths. There will be… Continue reading Avestan A new Fragrance Line