Why Are Parsi Numbers Declining: A TV Report

NDTV one of the mainstream news channels in India does a detailed TV report as a follow up on the recent launch of the Jiyo Parsi advertisement campaign.

The phenomenal Shernaz Cama, who heads PARZOR which administers the Jiyo Parsi scheme is part of the panel that discusses the issue. Along with her on the panel are the ad whiz Sam Bulsara of Madison Advertising and Cyrus Broacha, the comedian.

The entire program is in Hindi.

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