A week ago, the Jiyo Parsi Scheme administered by PARZOR and set up by the Government of India launched an advertising campaign. The campaign and the advertisements went viral and have incited a variety of opinions. While most opinions have been extremely positive, there have been a very few voices that have used the campaign… Continue reading Voices of Reason: The Jiyo Parsi Ad Campaign
Category: News
Lara Balsara to tie the knot
What’s keeping Sam Balsara busy these days? It could be another campaign for Madison’s clients or maybe the upcoming wedding of daughter and Madison World’s Executive Director Lara Balsara. The soft-spoken Lara is set to tie the knot with Air India pilot, Kaizad Vajifdar on January 23, 2015. A traditional Parsi affair it will be… Continue reading Lara Balsara to tie the knot
Charter For Co-Existence
Below is a write-up sent by good friend of Parsi Khabar, Mr. Dinshaw K. Tamboly. Charter For Co-Existence Seldom has our small community been so riven with divisiveness and factionalism as now. Divergent opinions on almost every issue are exacerbated further by being aired in the media, not just the community press but the Internet,… Continue reading Charter For Co-Existence
Provocative ads to revive Parsis’ numbers
Good advertising has to offend someone to work,“ said Sam Balsara, chairman and managing director of Madison World, at an event to elaborate on Jiyo Parsi, a Rs 10-crore scheme, funded by the ministry of minority affairs, to increase the Parsis’ dwindling population. By Nergish Sunavala | Times Of India A series of ads, designed… Continue reading Provocative ads to revive Parsis’ numbers
Jiyo Parsi Launches A Brilliant Print Advertising Campaign
Jiyo Parsi is a Government of India supported scheme to arrest the decline in population of the Parsi Zoroastrian Community in India. Headed by the phenomenal Shernaz Cama, the program launched a major ad blitzkrieg today. The advertisements will run in the print media in the days and weeks to come. The advertising campaign was… Continue reading Jiyo Parsi Launches A Brilliant Print Advertising Campaign
Twins born to parsi couple, more births due: Jiyo Parsi
The twins have landed. Another eight arrivals are expected by the year-end. A central scheme that encourages Parsis to multiply has sired twins, in a double delight for the community whose numbers have been dwindling over the years. A community veteran confirmed the new additions — a girl and a boy. “Last week, a Parsi… Continue reading Twins born to parsi couple, more births due: Jiyo Parsi
Mahzarin Banaji: Zooming in on blind spots
On a recent Thursday evening at Deutsche Bank AG’s fourth annual Women in Asian Business Conference, over 800 corporate executives, largely bankers, discovered that they barely knew their own minds. Article by Joji Thomas Philip | Live Mint Participating in a series of tests put forward by the speaker—Mahzarin Banaji, the Richard Clarke Cabot professor… Continue reading Mahzarin Banaji: Zooming in on blind spots
Kappawalla Agiary: Appeal for Kathi Funds
Below is an appeal we received from Ervad Jamshed Bhesadia, the Panthaky Saheb of the Kappawalla Agiary in Tardeo, Mumbai; India As we are aware that to enable the Fire of Aatash Padshah to continue burning, offering “KATHIS” is a must and this is to be managed by the Panthaky of the Kapppawalla Agiary… Continue reading Kappawalla Agiary: Appeal for Kathi Funds
From Persia to Akbar’s Court: Google Cultural Institute Exhibit
Dr. Shernaz Cama; good friend of Parsi Khabar; and the powerhouse behind such Parsi institutions as the PARZOR Project, the Jiyo Parsi Scheme and the Zoroastrian Return to Roots Program informs us Here is the link to the first exhibition of Parzor Foundation on Google Cultural Institute titled Parsi Zoroastrians : From Persia to… Continue reading From Persia to Akbar’s Court: Google Cultural Institute Exhibit
