Pervin Todiwala – the First Lady of Britain’s Indian food scene


April 14, 2014

Post by


Pervin Todiwala, good friend of Parsi Khabar is the subject of a lovely article by Zoe Perrett over at Culinary Adventures of the Spice Scribe.


This post was penned with Mothers’ Day in mind. Growing up motherless, I never had to concern myself with leaping out of bed at the crack of dawn to design the perfect breakfast in bed, or agonise over which heady scent would take Mum back to her carefree childless days. Instead, the occasion has always offered me the opportunity to reflect upon other mothers I admire.


One woman I’ve always regarded with wonder is Pervin Todiwala, or, to afford her the full title she so fully affords, ‘Pervin Todiwala: Marketing Whiz, Charity Champion, Honorary Dame d’ Escoffier and TIAW 100 World of Difference Award-Winner’. Someone so humble would never introduce themselves with such fanfare; her lack of trumpet-blowing making it all the more imperative you understand that this lady is a legend.

Aside from the aforementioned accolades, Pervin can add ‘mother’, ‘wife’, ‘warm wit’, ‘faithful friend, ‘businesswoman’ and ‘bon viveur’ to her achievements. All those parts of her personality are afforded equal importance, and they add up to an all-round good egg – the metaphor especially apt for a person of Parsi heritage, since that culture holds those awesome ovoids in such esteem.


Since way, way back in the day, Pervin’s partner in love, life, leisure and absolutely everything else has been the esteemed chef Cyrus Todiwala. The pair prop each other up, two equal halves of a whole that everyone wants a little piece of. So much so that the duo don’t get much peace; roving the globe, opening restaurants, writing cookbooks, championing charities…

Continue reading the entire article on Zoe’s website