Amid its fight against a surging demographic, India has taken up the responsibilities of a depleting community — the Parsis — nestled in the middle of its diverse cultural smorgasbord. Article by Bharbi Hazarika / The Post The 4-year-old government-mandated Jiyo Parsi scheme has so far resulted in the wails of 160 Parsi babies enlivening… Continue reading India’s Birthing Project
Category: Jiyo Parsi
Parsis: Come Baby Come
The Parsi community, alarmed by dwindling numbers, has reason to celebrate as a repopulation programme shows results Around 35 Parsi middle-aged men and women, most of them couples and several of them accompanied by their children, have gathered in a community hall on a rainy Sunday morning for a parenting workshop in Mumbai. The din… Continue reading Parsis: Come Baby Come
Sam Balsara on instilling a certain pride and craft into Print Advertising
The Dainik Bhaskar INK Awards were held in Mumbai on August 21, 2015 to celebrate creativity in Print advertising. Madison World turned up big winners at the event with multiple wins between Madison Media and Madison BMB. Madison Media won the award for Media Agency of the Year along with a Gold in Best Direct… Continue reading Sam Balsara on instilling a certain pride and craft into Print Advertising
Bawas and Babies
Coming from an ancient movie projector, the image is shaky and scratchy. Kajol and Anil Kapoor’s marriage seems beset with problems. But, that does not stop the usual Bollywood song and dance routine in Hum Aap Ke Dil Me Rehte Hain (1999). Article by Kallol Bhattacherjee | Manorama Online When the lights come on, reality… Continue reading Bawas and Babies
Jiyo Parsi: An Inside Perspective
The following is an interview with Dr. Zinobia Madan, one of the founding members of the Jiyo Parsi Programme, on what the project really means to the community. This was originally published in the Jam-e-Jamshed on Sunday December 14, 2014. “Marriage may with propriety be called the chief concern of human life. When we reflect… Continue reading Jiyo Parsi: An Inside Perspective
How the Government-Funded Parsi Fertility Scheme Works
Persis Kamakhan had been trying to have a child for nine years. After an attempt at in-vitro fertilization in 2010 didn’t work, Ms. Kamakhan says she had all but given up — IVF was unaffordable on her husband’s monthly income of $400. Article by Shanoor Seervai | The Wall Street Journal Then Ms. Kamakhan, 35,… Continue reading How the Government-Funded Parsi Fertility Scheme Works
India’s Declining Parsi Population: Al Jazeera
Al Jazeera English TV had a panel discussion revolving around the Jiyo Parsi scheme and recent ad campaign. The panelists were Shireen Havewala of Zoroastrian Return To Roots, Hoshaang Gotla of XYZ Foundation, Simin Patel of Bombaywalla and Parsi Khabar’s own Arzan Sam Wadia. Check out the video recording. If you are in the USA… Continue reading India’s Declining Parsi Population: Al Jazeera
