Good advertising has to offend someone to work,“ said Sam Balsara, chairman and managing director of Madison World, at an event to elaborate on Jiyo Parsi, a Rs 10-crore scheme, funded by the ministry of minority affairs, to increase the Parsis’ dwindling population. By Nergish Sunavala | Times Of India A series of ads, designed… Continue reading Provocative ads to revive Parsis’ numbers
Category: Jiyo Parsi
Jiyo Parsi Launches A Brilliant Print Advertising Campaign
Jiyo Parsi is a Government of India supported scheme to arrest the decline in population of the Parsi Zoroastrian Community in India. Headed by the phenomenal Shernaz Cama, the program launched a major ad blitzkrieg today. The advertisements will run in the print media in the days and weeks to come. The advertising campaign was… Continue reading Jiyo Parsi Launches A Brilliant Print Advertising Campaign
