Jiyo Parsi’s ad campaign, which urges Parsi couples to marry early, within the community, and multiply, has raised hackles among many who accuse it of sexism and eugenics. Kareena Gianani tries to decode the debate By Kareena Gianani | Mid-Day For the past three years, Simin Patel, a DPhil candidate at Balliol College, University of… Continue reading Long lives the Parsi debate: Jehangir and Simin Patel
Category: Jiyo Parsi
Voices of Reason: The Jiyo Parsi Ad Campaign
A week ago, the Jiyo Parsi Scheme administered by PARZOR and set up by the Government of India launched an advertising campaign. The campaign and the advertisements went viral and have incited a variety of opinions. While most opinions have been extremely positive, there have been a very few voices that have used the campaign… Continue reading Voices of Reason: The Jiyo Parsi Ad Campaign
India’s Parsis told to have more children in controversial campaign
India’s Parsis told to have more children in controversial campaign A campaign in India to encourage more of its dwindling Parsi community to have children – ‘Be responsible: Don’t use a condom’ – is ridiculed on social media By Harriet Alexander | The Telegraph A series of adverts designed to encourage members of India‘s Parsi… Continue reading India’s Parsis told to have more children in controversial campaign
Why Are Parsi Numbers Declining: A TV Report
NDTV one of the mainstream news channels in India does a detailed TV report as a follow up on the recent launch of the Jiyo Parsi advertisement campaign. The phenomenal Shernaz Cama, who heads PARZOR which administers the Jiyo Parsi scheme is part of the panel that discusses the issue. Along with her on the… Continue reading Why Are Parsi Numbers Declining: A TV Report
Provocative ads to revive Parsis’ numbers
Good advertising has to offend someone to work,“ said Sam Balsara, chairman and managing director of Madison World, at an event to elaborate on Jiyo Parsi, a Rs 10-crore scheme, funded by the ministry of minority affairs, to increase the Parsis’ dwindling population. By Nergish Sunavala | Times Of India A series of ads, designed… Continue reading Provocative ads to revive Parsis’ numbers
Jiyo Parsi Launches A Brilliant Print Advertising Campaign
Jiyo Parsi is a Government of India supported scheme to arrest the decline in population of the Parsi Zoroastrian Community in India. Headed by the phenomenal Shernaz Cama, the program launched a major ad blitzkrieg today. The advertisements will run in the print media in the days and weeks to come. The advertising campaign was… Continue reading Jiyo Parsi Launches A Brilliant Print Advertising Campaign
