NDTV ran a segment on Sunday November 23, 2014 in their Hum Log program. A very well presented media segment; that focuses on the issue at hand. They interviewed a few prominent Parsi women and men on this show. They are Dr. Zinobia Madon is an esteemed medical professional and has been involved with Jiyo… Continue reading NDTV India Special on Jiyo Parsi
Category: Jiyo Parsi
Provoking the Parsi to procreate: Why I am rooting for Sam Balsara’s ad campaign
In the early 1970s, one of the oil majors – I forget which one – ran an outdoor campaign with a headline that screamed, “Save that drop of oil – or walk to your destination 20 years from now.” Article By Anant Rangaswami | Firstpost It’s over 50 years since I saw that message, and… Continue reading Provoking the Parsi to procreate: Why I am rooting for Sam Balsara’s ad campaign
Cyrus Broacha on the Jiyo Parsi Campaign
A funny and hilarious take on the recently launched advertising campaign regarding the Jiyo Parsi scheme. Cyrus’s take on Jiyo Parsi campaign which did not go down very well with the Parsi community. The Jiyo Parsi campaign was in support of the dwindling number of the Parsi community. So as to not lose out on… Continue reading Cyrus Broacha on the Jiyo Parsi Campaign
Nat Geo Parsi: Rahul Da Cunha
And so I’m sitting in Albless Baug at a Navjote — (for the unintiated, that’s the Parsi thread ceremony to initiate little Perizaads and Khushrus into Zoroastrianism). In this case, my hearty, sonically over-challenged neighbour Tempton’s grand daughter is entering the faith. Article by Rahul Da Cunha | MidDay Albless Baug, nestled in the heart… Continue reading Nat Geo Parsi: Rahul Da Cunha
Sam Balsara to daughter Lara: Embrace motherhood at the earliest
Sam Balsara, CMD, Madison World has a word of advice for his daughter Lara Balsara, a director in the company, who is soon getting married to KaizadVajifdar, a young pilot with Air India. It is to embrace motherhood at the earliest. Article By Pritha Mitra Dasgupta, ET Bureau While Balsara is looking forward to becoming… Continue reading Sam Balsara to daughter Lara: Embrace motherhood at the earliest
Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign
According to a study carried by Parzor foundation & TISS – Since 1947, Indian Parsi population has come down considerably by about 40%. The Ministry of Minority Affairs has therefore launched the #JiyoParsi scheme to contain, if not reverse the declining numbers. As a part of this campaign, Madison has revealed a series of ads… Continue reading Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign
Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations
Eminent Parsi and Bollywood personality Boman Irani endorses the Jiyo Parsi campaign. A video recording of his speech is at the end of this article. Praising the ‘Jiyo Parsi’ campaign of the Centre, Bollywood actor Boman Irani has called upon youngsters in his community to procreate. “For the young Parsis, there is only one formula… Continue reading Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations
