Category: Jiyo Parsi

Nat Geo Parsi: Rahul Da Cunha

And so I’m sitting in Albless Baug at a Navjote — (for the unintiated, that’s the Parsi thread ceremony to initiate little Perizaads and Khushrus into Zoroastrianism). In this case, my hearty, sonically over-challenged neighbour Tempton’s grand daughter is entering the faith. Article by Rahul Da Cunha | MidDay Albless Baug, nestled in the heart… Continue reading Nat Geo Parsi: Rahul Da Cunha

Sam Balsara to daughter Lara: Embrace motherhood at the earliest

Sam Balsara, CMD, Madison World has a word of advice for his daughter Lara Balsara, a director in the company, who is soon getting married to KaizadVajifdar, a young pilot with Air India. It is to embrace motherhood at the earliest. Article By Pritha Mitra Dasgupta, ET Bureau While Balsara is looking forward to becoming… Continue reading Sam Balsara to daughter Lara: Embrace motherhood at the earliest

Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign

According to a study carried by Parzor foundation & TISS – Since 1947, Indian Parsi population has come down considerably by about 40%. The Ministry of Minority Affairs has therefore launched the #JiyoParsi scheme to contain, if not reverse the declining numbers. As a part of this campaign, Madison has revealed a series of ads… Continue reading Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign

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Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations

Eminent Parsi and Bollywood personality Boman Irani endorses the Jiyo Parsi campaign. A video recording of his speech is at the end of this article. Praising the ‘Jiyo Parsi’ campaign of the Centre, Bollywood actor Boman Irani has called upon youngsters in his community to procreate. “For the young Parsis, there is only one formula… Continue reading Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations

Long lives the Parsi debate: Jehangir and Simin Patel

Jiyo Parsi’s ad campaign, which urges Parsi couples to marry early, within the community, and multiply, has raised hackles among many who accuse it of sexism and eugenics. Kareena Gianani tries to decode the debate By Kareena Gianani | Mid-Day For the past three years, Simin Patel, a DPhil candidate at Balliol College, University of… Continue reading Long lives the Parsi debate: Jehangir and Simin Patel

Voices of Reason: The Jiyo Parsi Ad Campaign

A week ago, the Jiyo Parsi Scheme administered by PARZOR and set up by the Government of India launched an advertising campaign. The campaign and the advertisements went viral and have incited a variety of opinions. While most opinions have been extremely positive, there have been a very few voices that have used the campaign… Continue reading Voices of Reason: The Jiyo Parsi Ad Campaign

India’s Parsis told to have more children in controversial campaign

India’s Parsis told to have more children in controversial campaign A campaign in India to encourage more of its dwindling Parsi community to have children – ‘Be responsible: Don’t use a condom’ – is ridiculed on social media By Harriet Alexander | The Telegraph A series of adverts designed to encourage members of India‘s Parsi… Continue reading India’s Parsis told to have more children in controversial campaign

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