According to a study carried by Parzor foundation & TISS – Since 1947, Indian Parsi population has come down considerably by about 40%. The Ministry of Minority Affairs has therefore launched the #JiyoParsi scheme to contain, if not reverse the declining numbers. As a part of this campaign, Madison has revealed a series of ads… Continue reading Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign
Month: November 2014
Farrokh Chothia: In conversation with Anurag Banerjee
Photography legend, Farrokh Chothia talks to Anurag Banerjee about all things Jazz. Article on Sensorium What is your first memory of jazz music? FC: My first introduction to Jazz music was through Indian classical music. All these terms really have very broad definitions. I guess what I was responding to was the spontaneous aspect of… Continue reading Farrokh Chothia: In conversation with Anurag Banerjee
Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations
Eminent Parsi and Bollywood personality Boman Irani endorses the Jiyo Parsi campaign. A video recording of his speech is at the end of this article. Praising the ‘Jiyo Parsi’ campaign of the Centre, Bollywood actor Boman Irani has called upon youngsters in his community to procreate. “For the young Parsis, there is only one formula… Continue reading Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations
Long lives the Parsi debate: Jehangir and Simin Patel
Jiyo Parsi’s ad campaign, which urges Parsi couples to marry early, within the community, and multiply, has raised hackles among many who accuse it of sexism and eugenics. Kareena Gianani tries to decode the debate By Kareena Gianani | Mid-Day For the past three years, Simin Patel, a DPhil candidate at Balliol College, University of… Continue reading Long lives the Parsi debate: Jehangir and Simin Patel
FEZANA Announces 2014 Zarathushti Awards
The 2014 FEZANA North American Zarathushti Community Awards The FEZANA Awards Committee is pleased to announce the 2014 FEZANA North American Zarathushti Community Awards. The Awardees for this year’s Awards are Sam Vesuna: Rohinton Rivetna Outstanding Zarathushti Award Arzan Gonda: Dinshaw Framroze Joshi Excellence in Performing Arts, Painting or Literature Award Dr. Dinshaw J. Patel:… Continue reading FEZANA Announces 2014 Zarathushti Awards
Discover ancient Parsi cuisine before it’s too late: Niloufer’s Kitchen
The decline in the Bombay Irani cafe culture has been the subject of regular media coverage. In the 1950s, there were about 550 traditional Parsi cafes in South Mumbai. Today, there are less than 30. But whilst Britannia and Co Restaurant and Yazdani bakery and cafe may be some of the few still remaining, Parsi… Continue reading Discover ancient Parsi cuisine before it’s too late: Niloufer’s Kitchen
Voices of Reason: The Jiyo Parsi Ad Campaign
A week ago, the Jiyo Parsi Scheme administered by PARZOR and set up by the Government of India launched an advertising campaign. The campaign and the advertisements went viral and have incited a variety of opinions. While most opinions have been extremely positive, there have been a very few voices that have used the campaign… Continue reading Voices of Reason: The Jiyo Parsi Ad Campaign
