Author Archives: arZan

NDTV India Special on Jiyo Parsi

NDTV India Special on Jiyo Parsi

NDTV ran a segment on Sunday November 23, 2014 in their Hum Log program. A very well presented media segment; that focuses on the issue at hand. They interviewed a few prominent Parsi women and men on this show. They are Dr. Zinobia Madon is an esteemed medical professional and has been involved with Jiyo…

Cyrus Broacha on the Jiyo Parsi Campaign

Cyrus Broacha on the Jiyo Parsi Campaign

A funny and hilarious take on the recently launched advertising campaign regarding the Jiyo Parsi scheme. Cyrus’s take on Jiyo Parsi campaign which did not go down very well with the Parsi community. The Jiyo Parsi campaign was in support of the dwindling number of the Parsi community. So as to not lose out on…

From Living in a Mumbai Brothel to Seeing the World

From Living in a Mumbai Brothel to Seeing the World

Zaneeta E. Daver is a young Zoroastrian living in Washington D.C. Last year she did ….for a second time !!….something we all dream of….sailing around the world. And now she is trying to give the same opportunity to two young girls, for what makes it an unbelievable story. She brings about the true Zarathushti spirit…

Nat Geo Parsi: Rahul Da Cunha

Nat Geo Parsi: Rahul Da Cunha

And so I’m sitting in Albless Baug at a Navjote — (for the unintiated, that’s the Parsi thread ceremony to initiate little Perizaads and Khushrus into Zoroastrianism). In this case, my hearty, sonically over-challenged neighbour Tempton’s grand daughter is entering the faith. Article by Rahul Da Cunha | MidDay Albless Baug, nestled in the heart…

Two Women Talking: Tales From India That Need To Be Told

Two Women Talking: Tales From India That Need To Be Told

One rainy fall evening in Brooklyn, two women walk out onto a small stage and stare at the audience. They stand in comfortable silence for several minutes – until the short-haired woman in the blue and white kurta begins to talk. Author: Meera Nair At her boarding school in Connecticut, she says, three of her…

A sense of belonging: We must recognise the contributions of our minorities

A sense of belonging: We must recognise the contributions of our minorities

KARACHI: The Parsi community in Karachi has always been small, but it has gifted an unmistakable legacy to the city. They have left their mark on the metropolis, especially in its older parts, with their contributions ranging from education, with formidable establishments such as Mama Parsi Girls Secondary School, BVS Parsi School and NED University,…

Sam Balsara to daughter Lara: Embrace motherhood at the earliest

Sam Balsara to daughter Lara: Embrace motherhood at the earliest

Sam Balsara, CMD, Madison World has a word of advice for his daughter Lara Balsara, a director in the company, who is soon getting married to KaizadVajifdar, a young pilot with Air India. It is to embrace motherhood at the earliest. Article By Pritha Mitra Dasgupta, ET Bureau While Balsara is looking forward to becoming…

Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign

Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign

According to a study carried by Parzor foundation & TISS – Since 1947, Indian Parsi population has come down considerably by about 40%. The Ministry of Minority Affairs has therefore launched the #JiyoParsi scheme to contain, if not reverse the declining numbers. As a part of this campaign, Madison has revealed a series of ads…