Jiyo Parsi Articles
Bawas and Babies
Jiyo Parsi: An Inside Perspective
How the Government-Funded Parsi Fertility Scheme Works
India’s Declining Parsi Population: Al Jazeera
NDTV India Special on Jiyo Parsi
Provoking the Parsi to procreate: Why I am rooting for Sam Balsara’s ad campaign
Cyrus Broacha on the Jiyo Parsi Campaign
Nat Geo Parsi: Rahul Da Cunha
Sam Balsara to daughter Lara: Embrace motherhood at the earliest
Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign
Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations
Long lives the Parsi debate: Jehangir and Simin Patel
Voices of Reason: The Jiyo Parsi Ad Campaign
India’s Parsis told to have more children in controversial campaign
Why Are Parsi Numbers Declining: A TV Report
Provocative ads to revive Parsis’ numbers
