The Parsi community, alarmed by dwindling numbers, has reason to celebrate as a repopulation programme shows results...
Jiyo Parsi Articles
Sam Balsara on instilling a certain pride and craft into Print Advertising
The Dainik Bhaskar INK Awards were held in Mumbai on August 21, 2015 to celebrate creativity in Print advertising....
Bawas and Babies
Coming from an ancient movie projector, the image is shaky and scratchy. Kajol and Anil Kapoor's marriage seems beset with problems. But, that does not stop the usual Bollywood song and dance...
Jiyo Parsi: An Inside Perspective
The following is an interview with Dr. Zinobia Madan, one of the founding members of the Jiyo Parsi Programme, on what the project really means to the community. This was originally published in the...
How the Government-Funded Parsi Fertility Scheme Works
Persis Kamakhan had been trying to have a child for nine years. After an attempt at in-vitro fertilization in 2010 didn’t work, Ms. Kamakhan says she had all but given up — IVF was unaffordable on...
India’s Declining Parsi Population: Al Jazeera
Al Jazeera English TV had a panel discussion revolving around the Jiyo Parsi scheme and recent ad campaign. The panelists were Shireen Havewala of Zoroastrian Return To Roots, Hoshaang Gotla of XYZ...
NDTV India Special on Jiyo Parsi
NDTV ran a segment on Sunday November 23, 2014 in their Hum Log program. A very well presented media segment; that focuses on the issue at hand. They interviewed a few prominent Parsi women and men...
Provoking the Parsi to procreate: Why I am rooting for Sam Balsara’s ad campaign
In the early 1970s, one of the oil majors – I forget which one – ran an outdoor campaign with a headline that screamed, “Save that drop of oil – or walk to your destination 20 years from now.”...
Cyrus Broacha on the Jiyo Parsi Campaign
A funny and hilarious take on the recently launched advertising campaign regarding the Jiyo Parsi scheme. Cyrus's take on Jiyo Parsi campaign which did not go down very well with the Parsi...
Nat Geo Parsi: Rahul Da Cunha
And so I’m sitting in Albless Baug at a Navjote — (for the unintiated, that’s the Parsi thread ceremony to initiate little Perizaads and Khushrus into Zoroastrianism). In this case, my hearty,...
Sam Balsara to daughter Lara: Embrace motherhood at the earliest
Sam Balsara, CMD, Madison World has a word of advice for his daughter Lara Balsara, a director in the company, who is soon getting married to KaizadVajifdar, a young pilot with Air India. It is to...
Brand Equity: No Joy For ‘Jiyo Parsi’ Advertising Campaign
According to a study carried by Parzor foundation & TISS - Since 1947, Indian Parsi population has come down considerably by about 40%. The Ministry of Minority Affairs has therefore launched...
Go Forth and Procreate: Boman Irani At Sanjan Day Celebrations
Eminent Parsi and Bollywood personality Boman Irani endorses the Jiyo Parsi campaign. A video recording of his speech is at the end of this article. Praising the 'Jiyo Parsi' campaign of the Centre,...
Long lives the Parsi debate: Jehangir and Simin Patel
Jiyo Parsi’s ad campaign, which urges Parsi couples to marry early, within the community, and multiply, has raised hackles among many who accuse it of sexism and eugenics. Kareena Gianani tries to...
Voices of Reason: The Jiyo Parsi Ad Campaign
A week ago, the Jiyo Parsi Scheme administered by PARZOR and set up by the Government of India launched an advertising campaign. The campaign and the advertisements went viral and have incited a...
India’s Parsis told to have more children in controversial campaign
India's Parsis told to have more children in controversial campaign A campaign in India to encourage more of its dwindling Parsi community to have children – 'Be responsible: Don't use a condom' –...
Why Are Parsi Numbers Declining: A TV Report
NDTV one of the mainstream news channels in India does a detailed TV report as a follow up on the recent launch of the Jiyo Parsi advertisement campaign. The phenomenal Shernaz Cama, who heads...
Provocative ads to revive Parsis’ numbers
Good advertising has to offend someone to work,“ said Sam Balsara, chairman and managing director of Madison World, at an event to elaborate on Jiyo Parsi, a Rs 10-crore scheme, funded by the...
Jiyo Parsi Launches A Brilliant Print Advertising Campaign
Jiyo Parsi is a Government of India supported scheme to arrest the decline in population of the Parsi Zoroastrian Community in India. Headed by the phenomenal Shernaz Cama, the program launched a...