Fashion Articles

More than a designer, I see myself as a keeper of stories,’ says Ashdeen Lilaowala on completing a decade

Ashdeen's latest collection is called 'The Birth of Venus'Article by Surbhi Shah | New Indian ExprssDesigner Ashdeen Lilaowala recently celebrated a milestone of 10 years as a Parsi Gara revivalist. We talk to Ashdeen about his journey in the...
Ashdeen’s New Garden of Gara

Ashdeen’s New Garden of Gara

At his Mumbai store launch, designer Ashdeen Lilaowala talks of the Parsi gara’s evolving fanbaseThis year, Ashdeen Z. Lilaowala, founder of label ASHDEEN, marks a decade of working with the...

Ashdeen Exhibition Opens in Mumbai Today

Ashdeen Exhibition Opens in Mumbai Today

Textile designer Ashdeen Z Lilaowala is excited. Reason? The Delhi-based designer, author and curator will be returning to his home city Mumbai with a free exhibition ‘The Breakfast Club’ in the...

Keeping the historic Parsi Gara alive

Keeping the historic Parsi Gara alive

Besides admiring the artistic craftsmanship and creative nuances, what comes to mind when we think of Gara and Zardozi- too expensive and rare, right?. Meet sisters and designer duo- Kainaz and...

Freddy, set, go!

Freddy, set, go!

The good-looking actor Freddy Daruwala tells SANDEEP HATTANGADI that it’s never about overdressing but all about casual flairHow would you define fashion? What does it mean to you?Fashion means...

Made To Order: Gulshan Kolah

Made To Order: Gulshan Kolah

Custom-made garments, whether couture or everyday outfits, are a significant part of our dressmaking heritage. Verve scouts around for Mumbai-based tailors and boutiques that specialise in the art...

Ashdeen Lilaowala: The ‘gara’ goes mod

Ashdeen Lilaowala: The ‘gara’ goes mod

Traditional Parsi embroidery finds contemporary expression with fresh motifs and colours while retaining its multicultural roots in the hands of textile designer Ashdeen Z. LilaowalaAshdeen Z....

Parsi Gara: Using History For a New Story

Parsi Gara: Using History For a New Story

How Ashdeen Lilaowala keeps traditional oriental embroidery craft distinct without adapting to the millennial culture Seated in the plush, spacious, newly launched store of textile designer and...

Tales of yore retold with parsi embroidery

Tales of yore retold with parsi embroidery

What: Vintage Tales by AshdeenWhere: 85 Lansdowne, 85B Sarat Bose RoadWhen: September 7 and 8; 11am-7.30pmAshdeen Z. Lilaowala travelled back to the decade-old “studio culture” among the Parsis to...

Avestan A new Fragrance Line

Avestan A new Fragrance Line

Our dear friend Adil Mistry points us to the launch of a new fragrance labelled Avestan Georgia Murray at Refinery 29 writes… The upcoming launch, Avestan, is named for the sacred Eastern Iranian...

Parsi Paghdis and Phetas: Armin Pooniwalla

Parsi Paghdis and Phetas: Armin Pooniwalla

If there is one piece of our daily attire that has practically disappeared in the last century, it is headgear. And nowhere is it more noticeable, than the Parsis. Every single picture of Parsis...

Go beyond wearing a sari

Go beyond wearing a sari

After the interest generated by #100SareePact, three women set up The Registry of Sarees to focus on Indian weaves and help set up looms Kausalya Satyakumar, Apoorva Sadanand and Ally Matthan share...

The grace and movement of ‘Gara’

The grace and movement of ‘Gara’

It is fashionable amongst engineers and systemic solution experts to talk about India’s last mile problem. It applies to roads, power plants, and pretty much any type of construction, they will say....

The Glory of the Gara

Part of every Parsi bride’s trousseau, the gara sari is an enchanted garden of visual delight Author: Saloni Madan | Source: Deccan Chronicle A thing of beauty is a joy forever/ Its loveliness...

Blame the Parsi for the fashionable sari

Blame the Parsi for the fashionable sari

Mumbai: Parsi girls become women the day they wear a sari. The sari perawanu or sari-wearing ceremony is a rite of passage. At the centre of the celebration are five married women who help the girl...

Legend of gorgeous garas

Think of family heirlooms, and usually the first thing that comes to mind is a priceless necklace or some antique timepiece. By Shazman Shariff | Deccan Herald But surprisingly, in some cases, rare...

Hormazd Narielwalla: Dead Man’s Patterns

Hormazd Narielwalla: Dead Man’s Patterns

Discarded suit patterns from dead Savile Row customers form the foundation of the Hormazd Narielwalla’s PhD student's work. Article by Lily Bonesco | DAZED Digital Hormazd Narielwalla is about to...

Tanaz Doshi: A Model’s life

Tanaz Doshi: A Model’s life

It is not everyday that one admits to being born with a silver spoon in their mouth. Well, Tanaz Doshi is different. A successful ex-model, restauranter and someone who could pass off as the poster...

Kersi Dubash attire attracts customers

A weeklong dazzling variety of Indian saris, shalwar kameez, jewellery and bags in an exhibition by Kersi Dubash of Nazakat Collection at Jacaranda Guest House, continued to attract a large number...