Fashion Articles

Parsi Embroidery: A Heritage Of Humanity

With fewer than 55,000 individuals in India, Parsi Zoroastrians have carved a niche for themselves in the country. From leading industrialists like Ratan Tata and Godrej to an army of talented Bollywood actors, prodigal Parsis are an asset to...
Freddy, set, go!

Freddy, set, go!

The good-looking actor Freddy Daruwala tells SANDEEP HATTANGADI that it’s never about overdressing but all about...

Made To Order: Gulshan Kolah

Made To Order: Gulshan Kolah

Custom-made garments, whether couture or everyday outfits, are a significant part of our dressmaking heritage. Verve scouts around for Mumbai-based tailors and boutiques that specialise in the art...

Ashdeen Lilaowala: The ‘gara’ goes mod

Ashdeen Lilaowala: The ‘gara’ goes mod

Traditional Parsi embroidery finds contemporary expression with fresh motifs and colours while retaining its multicultural roots in the hands of textile designer Ashdeen Z. LilaowalaAshdeen Z....

Parsi Gara: Using History For a New Story

Parsi Gara: Using History For a New Story

How Ashdeen Lilaowala keeps traditional oriental embroidery craft distinct without adapting to the millennial culture Seated in the plush, spacious, newly launched store of textile designer and...

Tales of yore retold with parsi embroidery

Tales of yore retold with parsi embroidery

What: Vintage Tales by AshdeenWhere: 85 Lansdowne, 85B Sarat Bose RoadWhen: September 7 and 8; 11am-7.30pmAshdeen Z. Lilaowala travelled back to the decade-old “studio culture” among the Parsis to...

Avestan A new Fragrance Line

Avestan A new Fragrance Line

Our dear friend Adil Mistry points us to the launch of a new fragrance labelled Avestan Georgia Murray at Refinery 29 writes… The upcoming launch, Avestan, is named for the sacred Eastern Iranian...

Parsi Paghdis and Phetas: Armin Pooniwalla

Parsi Paghdis and Phetas: Armin Pooniwalla

If there is one piece of our daily attire that has practically disappeared in the last century, it is headgear. And nowhere is it more noticeable, than the Parsis. Every single picture of Parsis...

Go beyond wearing a sari

Go beyond wearing a sari

After the interest generated by #100SareePact, three women set up The Registry of Sarees to focus on Indian weaves and help set up looms Kausalya Satyakumar, Apoorva Sadanand and Ally Matthan share...

The grace and movement of ‘Gara’

It is fashionable amongst engineers and systemic solution experts to talk about India’s last mile problem. It applies to roads, power plants, and pretty much any type of construction, they will say....

The Glory of the Gara

Part of every Parsi bride’s trousseau, the gara sari is an enchanted garden of visual delight Author: Saloni Madan | Source: Deccan Chronicle A thing of beauty is a joy forever/ Its loveliness...

Blame the Parsi for the fashionable sari

Mumbai: Parsi girls become women the day they wear a sari. The sari perawanu or sari-wearing ceremony is a rite of passage. At the centre of the celebration are five married women who help the girl...

Wear it Parsi style: Lady Gara

Parsi girls become women the day they wear a sari. The sari perawanu or sari-wearing ceremony is a rite of passage. At the centre of the celebration are five married women who help the girl wear a...

Legend of gorgeous garas

Think of family heirlooms, and usually the first thing that comes to mind is a priceless necklace or some antique timepiece. By Shazman Shariff | Deccan Herald But surprisingly, in some cases, rare...

Hormazd Narielwalla: Dead Man’s Patterns

Discarded suit patterns from dead Savile Row customers form the foundation of the Hormazd Narielwalla’s PhD student's work. Article by Lily Boviagra salenesco | DAZED Digital Hormazd Narielwalla is...

Tanaz Doshi: A Model’s life

It is not everyday that one admits to being born with a silver spoon in their mouth. Well, Tanaz Doshi is different. A successful ex-model, restauranter and someone who could pass off as the poster...

Kersi Dubash attire attracts customers

A weeklong dazzling variety of Indian saris, shalwar kameez, jewellery and bags in an exhibition by Kersi Dubash of Nazakat Collection at Jacaranda Guest House, continued to attract a large number...

Oh, for the love of beautiful, embroidered Gara

In a bid to bring back the popularity of Gara — the intricately embroidered saree on Chinese silk — the Parsi community has thought of a new method: Help the young learn draping the traditional...

Think value, think vintage

Luxury is now about a different idea, an out-of-the-world experience, not just products and names… This week I am in Bombay where, between interviewing the Chief Minister and an encounter specialist...

Life, as Mehr Jesia knows it

As India Couture Week walks its way across Mumbai ramps, 80s icon Mehr Jesia talks about life after modelling, why she’s happier at 40 and why ‘in her time’, models were so much more professional...

Wedding trousseau, the Parsi style

Women display Parsi wear at the exhibition on Friday. Picture by Bhola Prasad Jamshedpur, Sept. 19: After wearing saris of Bengal, Orissa, Maharashtra and south India to your relatives’ weddings, if...

Singapore Parsis Perform at Fashion Show

THERE may be only about 200 Parsis in Singapore, but the ethnic group of Persian origin is making its presence known. Fourteen women from the Parsi Zoroastrian Association will present a fashion...

Farzeen Daver: A ‘Sari’ affair!

Not just popular in its traditional avatar, the Parsi gara with a 'contemporary twist' is also making waves today, finds Ismat Tahseen MUMBAI: A Tag Heuer watch, Jimmy Choo suede boots and Kenneth...

Spinning the yarn

Perveez Aggarwal tells story behind her creation: the traditional Parsi gara embroidery MUMBAI: She wears her years as gracefully as she does her saris. Parveez Aggarwal became a model by chance, at...

Saal Mubarak

Today is the Parsi New Year. The first day of the parsi calendar. Parsi new year brings with it the hopes for a new, happy healthy and prosperous new year. A year where hopefully there shall be more...

The fairest of them all

In their constant attempt to 'make the youth mingle', the Zoroastrian community has come up with yet another all-Parsi event- the May Queen Ball, the annual beauty pageant that will be held this...

Six yards of Style

"...Too many too mention. I collect sarees which are regarded as heirlooms like Parsi gharas, patolas, etc...." Read on at DNA

Indian clothes boutique in Lahore

"...stock of designer-wear by Manish Malhotra, Rohit Bal and Satya Paul; an exclusive range of handmade parsi gara saris, kashmiri kurtis, phulkari suits, lehngas with Swarovski crystals,...