Fashion Articles

Ashdeen Brings the Parsi Gara Experience to London

Ashdeen is bringing the Parsi Gara experience to London for the first time in collaboration with Aashni + Co. The exhibition, which opens today, will feature our signature pieces like this French Rose sari as seen on the lovely Rohiny Belani. It...

Think value, think vintage

Luxury is now about a different idea, an out-of-the-world experience, not just products and names… This week I am in Bombay where, between interviewing the Chief Minister and an encounter specialist...

Life, as Mehr Jesia knows it

As India Couture Week walks its way across Mumbai ramps, 80s icon Mehr Jesia talks about life after modelling, why she’s happier at 40 and why ‘in her time’, models were so much more professional...

Singapore Parsis Perform at Fashion Show

THERE may be only about 200 Parsis in Singapore, but the ethnic group of Persian origin is making its presence known. Fourteen women from the Parsi Zoroastrian Association will present a fashion...

Farzeen Daver: A ‘Sari’ affair!

Not just popular in its traditional avatar, the Parsi gara with a 'contemporary twist' is also making waves today, finds Ismat Tahseen MUMBAI: A Tag Heuer watch, Jimmy Choo suede boots and Kenneth...

Spinning the yarn

Perveez Aggarwal tells story behind her creation: the traditional Parsi gara embroidery MUMBAI: She wears her years as gracefully as she does her saris. Parveez Aggarwal became a model by chance, at...

Saal Mubarak

Today is the Parsi New Year. The first day of the parsi calendar. Parsi new year brings with it the hopes for a new, happy healthy and prosperous new year. A year where hopefully there shall be more...

The fairest of them all

The fairest of them all

In their constant attempt to 'make the youth mingle', the Zoroastrian community has come up with yet another all-Parsi event- the May Queen Ball, the annual beauty pageant that will be held this...

Six yards of Style

"...Too many too mention. I collect sarees which are regarded as heirlooms like Parsi gharas, patolas, etc...." Read on at DNA

Indian clothes boutique in Lahore

"...stock of designer-wear by Manish Malhotra, Rohit Bal and Satya Paul; an exclusive range of handmade parsi gara saris, kashmiri kurtis, phulkari suits, lehngas with Swarovski crystals,...